Many times, the difference between getting seen on a search engine and getting clicked on from a search engine is your title and description. If they’re not compelling, the potential visitor isn’t going to think you have what they need. One of the obvious ways to increase your relevancy to the user is to include the terms you rank for in the page title and meta description. That way, when they see your website on the results page, they see the terms they searched for in bold.
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