I hear a lot about how to start a new business or product line. What startles me the most about these discussions (at least the ones I hear most frequently) is how backwards they are. The person I am discussing with will start out by asking, “What can I sell that will make money?” To me, this is approaching a business in the wrong order. …continue reading Passion and Profit?
Something Viral
Published in February 13th, 2008 | Posted by Andrew Nagy in Marketing
I’ve written before my thoughts that viral marketing isn’t new, and today I was sent a link to a fantastic example of what viral marketing is all about. It’s called SomethingStore and the basic premise is this: pay $10 and receive a totally random something in the mail 5 to 10 days later. …continue reading Something Viral
Searching the Searchers
Published in January 24th, 2008 | Posted by Andrew Nagy in Marketing
Okay, so employer realizes we have a license to Web Position 4. Wants to know if it’s worth it. Asks me. Typically, I do PPC. I dabble in SEO, but I have no idea about Web Position 4. So I think to myself, Hello, myself. I should research this on Google! …continue reading Searching the Searchers
Google Product Search is NOT Useless!
Published in January 21st, 2008 | Posted by Andrew Nagy in Business
For a while now I’ve been trying to use Google product search to look for stuff I want. I don’t like eBay because it’s been infiltrated by unwanted persons, and I absolutely can’t stand the comparison shopping engines. Part of it I think is that I know how these businesses work, and I don’t like it. So, knowing that Google product search does not charge for listings and that I generally like Google anyway, I thought I’d give it a shot. Unfortunately, when I sort by price (low to high, of course), here’s what I always got… …continue reading Google Product Search is NOT Useless!
Send an Email that Sells!
Published in January 17th, 2008 | Posted by Andrew Nagy in Business
Today I received an email from Microsoft extolling a free new eBook they are going to give me called, “Build a Website that Sells.” Now, typically, I don’t click on Microsoft stuff… even when it’s free. …continue reading Send an Email that Sells!
Ideas for Google Adwords
Published in January 15th, 2008 | Posted by Andrew Nagy in Marketing
One thing I’ve always loved about Google is their support team. My questions aren’t always satisfied, and I don’t necessarily always get my way, but at the very least they listen. For a while now I’ve been sending them my feature requests and I always receive a personal response from a real person who actually read my suggestion and forwarded it on. As a user, this encourages me. As an advertiser, it comforts me. …continue reading Ideas for Google Adwords
Why Proof-read Ad Copy?
Published in January 14th, 2008 | Posted by Andrew Nagy in Marketing
That’s why.
Google Guidelines. The Ends Produce the Means. Which Produce the Ends. Again.
Published in January 11th, 2008 | Posted by Andrew Nagy in Marketing
Google seems to have conflicting priorities. On one hand, they appear to be the all-loving benevolent indexers, content to stay in the background, the original idea being that they could figure out natural behavior online and use that behavior to display the most relevant information on any given query. At least that’s how I always thought a search engine was supposed to work. …continue reading Google Guidelines. The Ends Produce the Means. Which Produce the Ends. Again.
The Internet Named My Baby
Published in January 9th, 2008 | Posted by Andrew Nagy in Family
My wife and I are expecting our first February 10th. For a while now, we’ve been pretty settled on a name. Grayson Andrew Nagy. Lately, however, we’ve been debating on the middle name. I like the idea of naming my son after me without creating a Jr., but some youth from our church suggested a fantastic alternative. They said his middle name should start with a “U” so his initials could be GUN. Yes, that would be sweet, but what good middle name starts with “U”? …continue reading The Internet Named My Baby