Today I received an email from Microsoft extolling a free new eBook they are going to give me called, “Build a Website that Sells.” Now, typically, I don’t click on Microsoft stuff… even when it’s free.
Send an Email that Sells!
Published in January 17th, 2008
Posted by Andrew Nagy in Business
2 Comments
Ideas for Google Adwords
Published in January 15th, 2008
Posted by Andrew Nagy in Marketing
One thing I’ve always loved about Google is their support team. My questions aren’t always satisfied, and I don’t necessarily always get my way, but at the very least they listen. For a while now I’ve been sending them my feature requests and I always receive a personal response from a real person who actually [...]
Why Proof-read Ad Copy?
Published in January 14th, 2008
Posted by Andrew Nagy in Marketing
That’s why.
Google Guidelines. The Ends Produce the Means. Which Produce the Ends. Again.
Published in January 11th, 2008
Posted by Andrew Nagy in Marketing
Google seems to have conflicting priorities. On one hand, they appear to be the all-loving benevolent indexers, content to stay in the background, the original idea being that they could figure out natural behavior online and use that behavior to display the most relevant information on any given query. At least that’s how I always [...]
It Just Makes Sense, Right?
Published in January 7th, 2008
Posted by Andrew Nagy in Marketing
I’m a relative newbie to online business. The two years I’ve been doing this may not have produced the grand-master of all internet marketing ways, but I’ve learned a few things. One of those things is (sadly) how to be cynical when it comes to tricks, tips, blogs, and reports.
Will Google Split?
Published in January 4th, 2008
Posted by Andrew Nagy in Marketing
I’m going to go out on a limb here and make a prediction. Perhaps I should call it wishful thinking, but I’m not sure whether I really would like this to happen or not. First, some background.
Google is King
Google is the dominant search engine. With this power has come great responsibility to continue to innovate, [...]
Beta Testing and Web Development - Documentation and Verification
Published in May 29th, 2007
Posted by Andrew Nagy in Development
So you’ve found the bug and know exactly (hopefully) how to reproduce it. Now you’ve got to tell someone, and that someone is likely the developer. So how do you go about documenting and submitting the bug? Here are some helpful tips for the end of the process:
Documentation
It’s great to find bugs, but if you [...]
Beta Testing and Web Development - Bug Discovery
Published in April 25th, 2007
Posted by Andrew Nagy in Development
Methods for Bug Discovery
There are two primary methods for discovering bugs and. The first method is natural testing, and the second is systematic testing.
Be Natural
There are two perspectives we usually test from. The customer and the back end user. Both of these perspectives need to be tested extensively so we can be [...]
Beta Testing and Web Development - Some Definitions
Published in April 18th, 2007
Posted by Andrew Nagy in Development
For the first installment of this series, I’d like to set some parameters. So here are some basic definitions:
Beta Testing - For the purpose of this series, this will refer to testing a website to find bugs (see definition 2) and document them.
Bug - Anything that deviates from the standard or normal function. [...]
Beta Testing and Web Development - Introduction
Published in April 18th, 2007
Posted by Andrew Nagy in Development
I spent five years as a part time and sometimes full time Beta Tester on a database program. One of the reasons I was eventually immersed into the online marketing world was because of the analytical skills I had obtained and honed during my years of beta testing. Now that I’ve worked in [...]
Random Quote
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Courage is not simply one of the virtues, but the form of every virtue at the testing point.
— C.S. Lewis