I’m a relative newbie to online business. The two years I’ve been doing this may not have produced the grand-master of all internet marketing ways, but I’ve learned a few things. One of those things is (sadly) how to be cynical when it comes to tricks, tips, blogs, and reports. (more…)
Archive for the ‘Marketing’ Category
Will Google Split?
I’m going to go out on a limb here and make a prediction. Perhaps I should call it wishful thinking, but I’m not sure whether I really would like this to happen or not. First, some background.
Google is King
Google is the dominant search engine. With this power has come great responsibility to continue to innovate, return better results, etc. Unfortunately, their fame has come at a great cost. (more…)
Lost the Plot – An Examination of Marketing Part 2
My last entry was somewhat long, so I’ll try and keep this one brief and straight to the point.
In my last post, I discussed how I believe the marketing world in the 21st century has come full circle back to what it was in the beginning. While I do believe that is true in practice, I don’t think that marketing principles have followed suit. Marketers are now providing valuable content, tools, and services just as they were when business began. But the reason is totally different. And I believe that unless we realize the proper reason for business as it was in the beginning, we will undoubtedly lose our way again. (more…)
Full Circle – An Examination of Marketing Part 1
If you’ve been listening lately to the marketing world, especially the online marketing world, you’ve probably been hearing quite a bit about viral marketing. Basically, this practice boils down to providing some kind of content or service that people actually want so that they will tell others about your business. While it may seem like the latest buzzword, viral marketing has actually been around for quite some time. I think I might even argue it’s been around since the beginning of business. But I find the sudden peak in interest very, well, interesting. (more…)