Okay, so employer realizes we have a license to Web Position 4. Wants to know if it’s worth it. Asks me. Typically, I do PPC. I dabble in SEO, but I have no idea about Web Position 4. So I think to myself, Hello, myself. I should research this on Google! (more…)
Archive for the ‘Marketing’ Category
Searching the Searchers
Ideas for Google Adwords
One thing I’ve always loved about Google is their support team. My questions aren’t always satisfied, and I don’t necessarily always get my way, but at the very least they listen. For a while now I’ve been sending them my feature requests and I always receive a personal response from a real person who actually read my suggestion and forwarded it on. As a user, this encourages me. As an advertiser, it comforts me. (more…)
Why Proof-read Ad Copy?
That’s why.
Google Guidelines. The Ends Produce the Means. Which Produce the Ends. Again.
Google seems to have conflicting priorities. On one hand, they appear to be the all-loving benevolent indexers, content to stay in the background, the original idea being that they could figure out natural behavior online and use that behavior to display the most relevant information on any given query. At least that’s how I always thought a search engine was supposed to work. (more…)
It Just Makes Sense, Right?
I’m a relative newbie to online business. The two years I’ve been doing this may not have produced the grand-master of all internet marketing ways, but I’ve learned a few things. One of those things is (sadly) how to be cynical when it comes to tricks, tips, blogs, and reports. (more…)
