Ok, I’ve got a hypothetical situation that I need some additional thoughts on. Let’s say that I (hypothetically) worked for a company that decided in its infinite hypothetical wisdom that buying links would be a good way to achieve rankings for certain key terms. So, this link-buying company hypothetically signs a hypothetical contract with another [...]
Organic SEO Should be Organic
Published in August 12th, 2008
Update:I’ve decided to change the diagram below because development and SMO don’t really overlap all that much (it could be argued they don’t at all), so I think my new diagram is a bit more appropriate. You be the judge. - Andrew 8/19/08
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I’ve been toying around with what I guess you could call the philosophical [...]
Sponsored Image Links?
Published in July 10th, 2008
Posted by Andrew Nagy in Marketing
I was loitering on Google image search and ran across this when I ran a search for “Playstation 2″:
Does this mean sponsored image ads are going to be infiltrating image search in the future? Or maybe just a beta test?
Update: Looks like this is fairly old news. Here’s the story at CNet.
Make Your Site Description Relevant By Deleting It
Published in June 13th, 2008
Posted by Andrew Nagy in Marketing
Many times, the difference between getting seen on a search engine and getting clicked on from a search engine is your title and description. If they’re not compelling, the potential visitor isn’t going to think you have what they need. One of the obvious ways to increase your relevancy to the user is to include [...]
Passion and Profit?
Published in February 29th, 2008
Posted by Andrew Nagy in Marketing
I hear a lot about how to start a new business or product line. What startles me the most about these discussions (at least the ones I hear most frequently) is how backwards they are. The person I am discussing with will start out by asking, “What can I sell that will make money?” To [...]
Something Viral
Published in February 13th, 2008
Posted by Andrew Nagy in Marketing
I’ve written before my thoughts that viral marketing isn’t new, and today I was sent a link to a fantastic example of what viral marketing is all about. It’s called SomethingStore and the basic premise is this: pay $10 and receive a totally random something in the mail 5 to 10 days later.
Searching the Searchers
Published in January 24th, 2008
Posted by Andrew Nagy in Marketing
Okay, so employer realizes we have a license to Web Position 4. Wants to know if it’s worth it. Asks me. Typically, I do PPC. I dabble in SEO, but I have no idea about Web Position 4. So I think to myself, Hello, myself. I should research this on Google!
Ideas for Google Adwords
Published in January 15th, 2008
Posted by Andrew Nagy in Marketing
One thing I’ve always loved about Google is their support team. My questions aren’t always satisfied, and I don’t necessarily always get my way, but at the very least they listen. For a while now I’ve been sending them my feature requests and I always receive a personal response from a real person who actually [...]
Why Proof-read Ad Copy?
Published in January 14th, 2008
Posted by Andrew Nagy in Marketing
That’s why.
Google Guidelines. The Ends Produce the Means. Which Produce the Ends. Again.
Published in January 11th, 2008
Posted by Andrew Nagy in Marketing
Google seems to have conflicting priorities. On one hand, they appear to be the all-loving benevolent indexers, content to stay in the background, the original idea being that they could figure out natural behavior online and use that behavior to display the most relevant information on any given query. At least that’s how I always [...]
Random Quote
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Of all tyrannies a tyranny sincerely exercised for the good of its victims may be the most oppressive.
— C.S. Lewis