Ok, I’ve got a hypothetical situation that I need some additional thoughts on. Let’s say that I (hypothetically) worked for a company that decided in its infinite hypothetical wisdom that buying links would be a good way to achieve rankings for certain key terms. So, this link-buying company hypothetically signs a hypothetical contract with another [...]

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Update:I’ve decided to change the diagram below because development and SMO don’t really overlap all that much (it could be argued they don’t at all), so I think my new diagram is a bit more appropriate. You be the judge. - Andrew 8/19/08
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I’ve been toying around with what I guess you could call the philosophical [...]

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I was loitering on Google image search and ran across this when I ran a search for “Playstation 2″:

Does this mean sponsored image ads are going to be infiltrating image search in the future? Or maybe just a beta test?
Update: Looks like this is fairly old news. Here’s the story at CNet.

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For several years now, I’ve maintained one iTunes database even when I buy a new computer or reformat. It’s been important to me to have things like play count, last played, date added, etc. because it helps me create dynamic playlists for work. So I was stoked when I found out about Last.fm because it [...]

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Many times, the difference between getting seen on a search engine and getting clicked on from a search engine is your title and description. If they’re not compelling, the potential visitor isn’t going to think you have what they need. One of the obvious ways to increase your relevancy to the user is to include [...]

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Well, it’s time to say farewell to the old theme. I liked it while I had it, but I needed a three column theme so I have room for all the widgets I keep adding. Also, I’ve recently decided that my favorite color is red, so this seemed fitting. I like this theme because it’s [...]

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I hear a lot about how to start a new business or product line. What startles me the most about these discussions (at least the ones I hear most frequently) is how backwards they are. The person I am discussing with will start out by asking, “What can I sell that will make money?” To [...]

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I’ve written before my thoughts that viral marketing isn’t new, and today I was sent a link to a fantastic example of what viral marketing is all about. It’s called SomethingStore and the basic premise is this: pay $10 and receive a totally random something in the mail 5 to 10 days later.

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Okay, so employer realizes we have a license to Web Position 4. Wants to know if it’s worth it. Asks me. Typically, I do PPC. I dabble in SEO, but I have no idea about Web Position 4. So I think to myself, Hello, myself. I should research this on Google!

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For a while now I’ve been trying to use Google product search to look for stuff I want. I don’t like eBay because it’s been infiltrated by unwanted persons, and I absolutely can’t stand the comparison shopping engines. Part of it I think is that I know how these businesses work, and I don’t like [...]

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